After the successful launches of the adidas' CONFIRMED app in the U.S. and China, the footwear giant is expanding its footprint in North America by making the platform available in Canada. CONFIRMED serves as adidas' digital hub for exclusive content, curated product offerings and a state-of-the-art process for accessing highly sought-after drops from the Three Stripes brand.
Working with some of adidas' top creators, CONFIRMED takes a community-minded approach by combining exclusive releases with never-before-seen content and elevated storytelling. With its new offering in Canada, the region will see special content and drops that showcase the distinct style and stories of its various cities and creators. The CONFIRMED app will also offer access to adidas' most buzzy releases, including sought-after collaborations with Sean Wotherspoon, Pharrell Williams, Craig Green, Wales Bonner, Y-3 and more. To complement these drops, adidas is sharing the untold stories behind each collaboration through dynamic content like quick-fire listicles and interviews, deep-dives into the archives and never-before-seen video, thus solidifying a meaningful conversation with users.
"Canada has a unique connection with sneaker culture and we are proud and excited to be expanding CONFIRMED to our Canadian members, bringing access to the best drops and elevated experiences that the 3 stripes has to offer." Jason Crawford, VP Hype. While CONFIRMED has already launched in the U.K., France, Italy, Poland, Spain, Germany and the Netherlands since March, Canada will be the next country to launch the app. By expanding the app’s availability, adidas can engage with a more global community with its storytelling and offer more fans exclusive access to the premium digital experience.
Starting on October 14, fans in Canada can download CONFIRMED on the App Store and the Google Play Store to discover the new hub for the best of the Three Stripes.
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