Revered for its pioneering styles since its conception in 1989, G-Star RAW unveils the latest collection from its “Hardcore Denim” global campaign.
Donned by Snoop Dogg for his tongue-in-cheek rendition of the single “Say It Witcha Booty” -- the new Grip 36 collection is the looser upgrade to the brand's original 3D Grip jeans.
Boasting a relaxed fit, wide-cut leg, the retro-inspired range serves as a modern twist to classic '70s silhouettes. Expertly crafted from raw denim, the collection arrives in both Ecru and Steel hues, completed with a knife pleat to sharpen the leg for a nostalgic feel. The full range also includes a selection of T-shirts and hoodies, to complement the complete fit.
Speaking on the latest collaboration, Snoop explained, “I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”
For more information on the G-Star RAW “Hardcore Denim” campaign and to shop the new collection, be sure to visit the brand’s website.
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