Balmain has announced Emily V. George as its new president, Americas. Starting her position today, the fashion executive is tasked with leading expansion efforts in the American market, according to WWD.
George has spent the majority of her career at Marc Jacobs, starting as an account executive for men's and women's ready-to-wear before ultimately becoming the senior vice president of commercial, Americas and global sales operations. At the beginning of her career, George also served as a buyer for Helmut Lang.
"In recent years, Balmain has experienced rapid growth in the Americas, with several new boutique openings in the United States, which has grown to become the house's most important market," said Jean-Jacques Guével, chief executive officer of Balmain to WWD. "We are confident that Ms. George will help guide both the house and its ever-growing teams as we all work together to fully realize Balmain's outstanding potential, while building upon Olivier Rousteing's unique vision for this historic house."
Last month, Olivier Routeing unveiled his Pre-Fall 2022 collection for Balmain that features a "Kurt Cobain-meets-Marie-Antoinette” aesthetic. Inspired by his friend Ed Filipwski to explore "new possibilities," the collection takes the French luxury house into a grunge phase.
In related news, Superplastic extends a warm welcome to Gucci as its newest collaborator.
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