What if Nike and IKEA Became One Brand?

hypebeasts juin 28, 2021

If anyone was wondering what it would look like if Nike and IKEA became one brand, sneaker art page @shoobox_ has put together a catalog for the unlikely marriage.

The "Nikea" concept catalog not only blends two iconic logos together but creates pages of product imagery. An array of Nike's recent hyped releases are expressed on graph paper accompanied by measurements. The blue outlines are also framed by the model names and prices in IKEA's signature catalog format. The illustrations function as a blueprint referencing the instructions included with each IKEA assembly item.

Take a look at the "Nikea" concept catalog above.