PUMA has teamed up with Neymar Jr. for the football star's first lifestyle collection, celebrating his life journey from growing up in São Vicente, Brazil to playing at Paris Saint-Germain.
The collection was designed with comfort in mind, seeking to create products that can be worn every day. "Neymar Jr. really wanted to make something that he would love to wear, so he wanted to do something for himself but also for his fans," said PUMA Creative Director Heiko Desens. Pieces are minimalistic with subtle branding accents, elevated by heavy premium fabrics.
"They really listened to me and understood what story I want to tell since this is inspired by my past and who I am as a person, not as a football player," said Neymar Jr. on the collaboration with Puma. "We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share."
Common motifs displayed throughout the collection include "Blessed" which is tattooed on his back describing his gratitude for his life and career, coordinates for his Brazilian hometown, and his favorite phrases including his own life mantra "It's not always all about being the best or the greatest but instead, to inspire future generations."
Apparel items feature hoodies, bombers, T-shirts, and cargo pants, while accessories incorporate beanies, caps, and a backpack. Neymar will also be releasing his take on Puma's new Wild Rider sneakers in white and black.
The PUMA x Neymar Jr apparel collection will arrive on Puma's online and offline stores September 30, and the PUMA x Neymar Jr. Wild Rider sneakers will be available globally in late November.
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