Following initial word, Applebee's has now officially announced its partnership with PepsiCo for the launch of "Mountain Dew Dark Berry Bash."
Set to be available exclusively at Applebee's locations nationwide, the "out-of-this-world flavor" features a mix of blue raspberry and blackberry and Mountain Dew's distinct citrus blend. The restaurant chain describes Mountain Dew Dark Berry Bash as "a blinding flash, intergalactic berry flavors collide with the neighborhood to create an incredible, never-before-tasted flavor sensation."
"MTN DEW is such an energetic brand, and to us it’s more than just a beverage – it’s fun, social, and pure enjoyment for our Applebee’s guests," said Patrick Kirk, Vice President of beverage innovation at Applebee’s. "We are absolutely thrilled to bring MTN DEW Dark Berry Bash exclusively into our restaurants and treat everyone to a new, one-of-a-kind DEW flavor. A deep blue carbonated drink with dark berry flavors – yeah, it tastes like you’re surfing cosmic waves."
"Applebee’s shares our passion for innovation and flavor, making them the ideal partner to help us create this new and exclusive MTN DEW experience for our loyal fan base," said Scott Finlow, Chief Marketing Officer at PepsiCo Global Foodservice. "DEW Nation is constantly seeking out new bold flavors to pair with their favorite meal and we can’t wait for them to try MTN DEW Dark Berry Bash, especially with a burger."
Arriving at 1,500 locations across the United States, Applebee's will be celebrating the launch of Mountain Dew Dark Berry Bash on National Cheeseburger Day (September 18), with any Handcrafted Burger accompanied by classic fries and a 30 oz. of the exclusive Mountain Dew flavor or other soft drink for just $10 USD for Applebee’s To Go or Delivery only at Applebee's website or the Applebee’s mobile app
For more food and beverage news, Taco Bell is now testing a 30-day taco subscription service.
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