Alex Rodriguez Officially Enters the Beauty Industry With New Concealer Line

Ex-MLB star Alex Rodriguez has officially announced the launch of a new concealer line, Blur Stick, specifically targeted at men. The beauty product is done in collaboration with wellness brand Hims & Hers, in which A-Rod recently invested last year.

Rodriguez said, "Since I met the Hims & Hers team, it was clear to me that they were revolutionizing telehealth and direct-to-consumer products. Like other Hims & Hers products, accessibility and convenience were central to the development of the Blur Stick. For years, I have been looking for something I can use to touch-up a blemish or razor bump quickly and discreetly, and the Hims & Hers product development team has delivered it."

The Blur Stick boasts the use of premium ingredients including aloe extract, jojoba oil and dog-rose oil. The product is expected to provide long-lasting coverage and is developed for a broad range of skin types. Hims & Hers co-founder and CEO Andrew Dudum commented on the purpose of the product stating, "To some guys, a few pimples or razor burn might seem like no big deal, but for many it’s something that can really weigh on their self-confidence and there weren’t many viable solutions out there to address that. I’m so grateful to be working with Alex on bringing this product to life and I think it will help a lot of people feel more comfortable and confident in their skin."

The Blur Stick is available online at Hims and is priced at $17 USD. It is currently available in eight different shades.