From popular meme to real life, Chipotle has created the Cilantro Soap.
According to a statement made by the restaurant, around 4 to 14% of the population is genetically wired to experience a soapy flavor when they eat cilantro. As a tasty yet contested ingredient in many of Chipotle's dishes, cilantro has sparked worldwide debate via social media — with the franchise humorously chiming in on occasion.
A moment of silence for the people who think cilantro tastes like soap.
— Chipotle (@ChipotleTweets) November 4, 2019
Not liking cilantro is something you should try keeping to yourself
— Chipotle (@ChipotleTweets) July 27, 2021
No one:
Cilantro: I just want to be... appreciated— Chipotle (@ChipotleTweets) November 24, 2020
“Our Cilantro Soap plays into a larger trend of turning digital moments into real-life experiences,” said Chris Brandt, Chief Marketing Officer. “Every Chipotle fan, regardless of which side of the great cilantro debate they’re on, can appreciate this fan-inspired gift.”
Whichever side of the argument you stand on, Chipotle's Cilantro Sopa is both hilarious and practical. The bar has sold out on its initial launch, so stay tuned via chipotlegoods.com for the item to restock.
On the topic of food and beverage, Burger King Canada serves new dill pickle chicken nuggets.
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