Part of a seven-part footwear collection revealed last month, we now have a closer look at the Curry Flow 9 "Taking Cookies" from the Sesame Street x Curry Brand, powered by Under Armour, collaboration. The "Street Pack" from Stephen Curry's signature line is set to debut with the "Count It" and "Play Big" colorways, inspired by Count von Count and Big Bird, come November 19.
Building on the functional prowess of the Curry Flow 8, the Curry Flow 9 is updated with a fine-tuned UA Flow system and the introduction of UA Warp. The UA Warp technology provides improved foot stability and works in unison with UA Flow supportive tapes. While the UA Flow midsoles provide natural movement no matter what movement or situation. The Cookie Monster colorway celebrates the beloved character with an overall fuzzy, fur-like feel, unique markings on the tongue tab and a hint-of-character flag by the heels. Finally, the classic Sesame Street sign is also featured on the sock liner of the shoe.
"The hardest part was making sure we achieved a sense of depth and sophistication in our designs," said Spencer Hawkins, a senior footwear designer at Under Armour. "We didn't just say, ‘Elmo is red, so the whole shoe is red.’ We played with a lot of different tonalities of red, and we brought in hints of orange to represent the nose. Every single colorway is a unique story celebrating not only the unique physical attributes of the characters but also what each character can teach us about building a better, more inclusive neighborhood."
It is important to note that Muppets inspired release will help benefit the Sesame Workshop, the nonprofit educational organization behind Sesame Street.
Priced at $160 USD, the Sesame Street x Curry Flow 9 "Taking Cookies" is now expected to release in the coming weeks.
For more footwear news, take a first look at the CLOT x Air Jordan 5 Low.
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