American denim label Wrangler has announced its second collaborative collection with Adult Swim's Emmy award-winning series Rick and Morty.
The unisex collection features four original designs found on two french terry crew neck sweatshirts, a french terry hoodie, and a dark denim jacket. Artworks displayed include Rick and Morty dressed in blue sitting on all-blue furniture in reference to Wrangler's denim roots, a neon psychedelic print, a planetary illustration of the duo flying through the galaxy, and custom artwork laser-etched onto the denim jacket.
"As an iconic heritage brand, Wrangler has a strong history in pop culture, and we love to embrace opportunities to reach new fans when we’re naturally integrated, including Adult Swim’s Rick and Morty and the organic mention of Wrangler denim being indestructible by the NX-5 Planet Remover in the show’s season 4 finale,” said Holly Wheeler, vice president of global brand marketing at Wrangler. “Entering into our 75th-anniversary celebration, we’ll be sharing even more exciting partnerships that will blend our western roots with modern culture, revealing where the brand is heading for the next 75 years."
The Wrangler x Rick and Morty collection is set to arrive at Wrangler's website just ahead of the holiday season on October 25. Pieces range from $59 to $79 USD.
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