According to The Sole Supplier, Kanye West's delayed DONDA release has caused demand for YEEZY to surge by 347 percent.
Investigating current Google and on-site search data, the resulting calculations show that people are more interested in the YEEZY brand than ever. It seems as though the anticipation built from the listening party and launch event held at the Mercedes-Benz-Stadium in Atlanta has gone beyond just music as many are looking to pick up apparel and footwear tied to 'Ye.
It is interesting to note that after the listening party (July 23), demand for YEEZY fell by 94 percent, the lowest it has been in a year.
It is unclear if the official release of DONDA will result in demand for YEEZY surging once again.
In case you missed it, watch Joe Rogan react to Kanye West’s DONDA outfit.
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